A Concept Campaign for Thom Browne

A self-initiated concept presentation developed by Shaivi for Thom Browne, inspired by the brand’s signature balance of structure, storytelling, and artistry. This deck includes a creative campaign proposal, strategic KPIs, a VIP event concept, a press release preview, and a media rollout. Created to reflect her understanding of brand-aligned storytelling in PR and marketing, and her admiration for Thom Browne’s distinct creative vision.