JACQUEMUS STRATEGIC MARKETING

For this final assignment, Shaivi developed a strategic marketing communications plan for Jacquemus, a brand known for its artistic yet playful minimalism and strong digital presence.

The project included a full brand overview, audience analysis, and an evaluation of Jacquemus’s current strengths in digital storytelling and cultural relevance. Shaivi developed fresh digital marketing strategies, campaign concepts, visual mood boards, and an influencer marketing plan to strengthen brand engagement and global reach.